{"id":3551,"date":"2024-09-02T12:14:44","date_gmt":"2024-09-02T12:14:44","guid":{"rendered":"http:\/\/139.59.116.193\/prodi\/pendidikansosiologi\/?p=3551"},"modified":"2024-09-12T06:17:51","modified_gmt":"2024-09-12T06:17:51","slug":"pengabdian-masyarakat-prodi-pendidikan-sosiologi","status":"publish","type":"post","link":"https:\/\/pendidikansosiologi.ulm.ac.id\/index.php\/2024\/09\/02\/pengabdian-masyarakat-prodi-pendidikan-sosiologi\/","title":{"rendered":"Program Dosen Wajib Mengabdi (PDWA) Tahun 2024 Dosen Program Studi Pendidikan Sosiologi FKIP ULM"},"content":{"rendered":"\n

Dalam kegiatan pengabdian berupa \u201cPelatihan Branding Dan Digital Marketing: Mendorong Inklusi Digital Dan Akses Pasar Global Bagi Umkm Pengrajin Tanggui Di Kuin Cerucuk, Alalak Utara, Banjarmasin\u201d. Pada era digital saat ini, kemampuan dan pemahaman teknologi menjadi sangat penting untuk mengembangkan usaha melalui jaringan sosial. Mitra kami Kelompok Usaha Bersama (KUBE) Bahagia II dengan anggota 30 pengrajin tanggui, menghadapi permasalahan dalam mengembangkan jaringan usaha pada skala yang lebih luas. Mereka belum memahami konsep branding, manfaat dan cara mendaftarkan merek dagang, serta cara mengembangkan usaha di platform e-commerce. Target kegiatan ini untuk meningkatkan pengetahuan, kreativitas, dan inovasi para pelaku usaha terkait pentingnya branding dan pemasaran digital. Untuk memasarkan tanggui ke pasar yang lebih luas, diperlukan pemasaran digital. Memulai bisnis online memerlukan strategi dan teknik pemasaran yang efektif, seperti pembuatan daftar produk dan pembukaan toko virtual melalui aplikasi e-marketing.<\/p>\n\n\n\n

Dalam kegiatan pengabdian ini, pengrajin tanggui diperkenalkan pada merek produk mereka sendiri dengan harapan dapat meningkatkan penjualan dan kesadaran merek. Berdasarkan hasil dari pelaksanaan pengabdian kepada masyarakat menunjukkan terdapat peningkatan pemahaman pengrajin tanggui tentang manfaat branding dan digital marketing bagi pengembangan usaha. Sehingga, mereka mampu membangun brand produk mereka dengan baik. Hal ini diperlukan untuk kesuksesan dalam memasarkan produk dan membangun kesadaran di masyarakat, melalui sosialisasi dan pemberian pamflet. Secara keseluruhan, kegiatan pengabdian ini berjalan dengan lancar dan memberikan dampak positif yang signifikan bagi pengembangan usaha para pengrajin tanggui, membantu mereka lebih siap dalam menghadapi pasar global.<\/p>\n\n\n\n

Ketua kelompok Usaha (KUBE) Bahagia II ibu Dina Fathiana  menerima dengan baik program ini, ia mengatakan  jika program ini sangat membantu membuat merek dagang usaha pengrajin tanggui<\/em> dan menambah wawasan tentang pentingnya mempunyai merek dagang dan pemasaran secara online. Adapun tim pengabdian beranggotakan enam orang yaitu Yuli Apriati, S.Sos., M.A, Dr. Dra. Hj.Rochgiyanti, M. Si,. M.Pd, Dr. Yusuf Hidayat, S.Sos., M.Si, Laila Azkia, S.Sos., M.Si, Syahlan Mattiro, S.H,.M.Si, dan Sumiati, S.Pd,M.Pd yang berasal dari Program Studi Pendidikan Sosiologi FKIP ULM. Program pengabdian ini merupakan skema program PDWA Lembaga Penelitian dan Pengabdian Masyarakat ULM<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Dalam kegiatan pengabdian berupa \u201cPelatihan Branding Dan Digital Marketing: Mendorong Inklusi Digital Dan Akses Pasar Global Bagi Umkm Pengrajin Tanggui<\/p>\n","protected":false},"author":2,"featured_media":3552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-penelitian"],"yoast_head":"\nProgram Dosen Wajib Mengabdi (PDWA) Tahun 2024 Dosen Program Studi Pendidikan Sosiologi FKIP ULM - Pendidikan Sosiologi FKIP ULM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pendidikansosiologi.ulm.ac.id\/index.php\/2024\/09\/02\/pengabdian-masyarakat-prodi-pendidikan-sosiologi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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